29LT ZARID Text: A Legible & Lucid Typeface
While Zarid Serif is categorized as a formal, confident, and robust typeface, Zarid Text is identified as having clear legible letterforms amongst deeper roots in calligraphy, which makes it associate with familiar reading typefaces, perfect for long running texts. The Arabic Naskh Mastari becomes neo-calligraphic Naskh, whilst the Latin wedged serif becomes a humanistic calligraphic serif. The two distinct scripts agreeably coexist in look and feel, although each one of them retains its’ own structure and characteristics.
It retains a balance between calligraphic angular cuts and unadorned construction. The contrast in the letters was coupled with strong cuts and edges to give the font its vigorous attitude. The letterforms are inspired by calligraphic makeup but drawn in a modern-day feel. The Arabic ligatures and elongated stylistic sets give the typeface more calligraphic characteristics. These were meant to provide the script’s robustness, and robust is, after all, what Zarid means.
The design approach, with open counters, the terminals and finials, and the weight and contrast, are all elements that bring the Arabic and Latin scripts together. Which is no surprise as both scripts were created in synergy and were inspired from each other simultaneously.Read more
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