29LT ZARID Serif: A Bold & Vital Typeface

29LT Zarid Serif’s letterforms are drawn with extreme refinement and varying contrast between the light and heavy weights of the type-family. It’s suitable for both display and text purposes. 29LT Zarid Serif is a combination of an Arabic Naskh Mastari accompanied with a unique Serif Latin counterpart that makes it reliable for both content and display text. The styles retain a balance between calligraphic angular cuts and unadorned construction. The letters in the light weights (Thin, Extra Light, Light and Regular) are drawn in low contrast and smooth curves, while the glyphs in the heavy weights (Medium, Semi Bold, Bold and Black) are drawn in high contrast with crisp cuts and sharp pen strokes. The contrast in the letters was coupled with strong cuts and edges to give the font it vigorous attitude. The letterforms are inspired by calligraphic makeup but drawn with a modern-day feel. The Arabic ligatures and elongated stylistic sets give the typeface an added calligraphic characteristic. These were meant to provide the script’s robustness and activate its’ strong characteristic and serious attitude. The slanted styles give the type family an added typographic voice for highlight or emphasis.

It retains a balance between calligraphic angular cuts and unadorned construction. The contrast in the letters was coupled with strong cuts and edges to give the font its vigorous attitude. The letterforms are inspired by calligraphic makeup but drawn in a modern-day feel. The Arabic ligatures and elongated stylistic sets give the typeface more calligraphic characteristics. These were meant to provide the script’s robustness, and robust is, after all, what Zarid means.

The design approach, with open counters, the terminals and finials, and the weight and contrast, are all elements that bring the Arabic and Latin scripts together. Which is no surprise as both scripts were created in synergy and were inspired by each other simultaneously.