29LT Type Specimen #01

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29LT Type Specimen is a modern-day typographic publication that aims to showcase 29LT Fonts in specially written and found text under a main theme. The design tackles the aesthetic display of each font depending on its purpose and function within relative layouts. This issue’s theme is: The multiple facets of the letter أوجه الحرف. The design approach revolves around content that speaks of the importance of writing, graphology, handwriting, calligraphy, and anatomy of letters all of which reflect the psychology behind the way we write, our personality, and the fine importance of words. The chapters are designed in the spirit of a specific concept, which revolves around the significant material which was written by well-known writers, poets, and authors of different time periods, and whose main focus embraced the prominence of type. In terms of execution, the 29LT specimen challenges the aspect of using strictly typography as its main tool of representation.

Concept & Design
29Letters
Design Director
Pascal Zoghbi
Graphic Designer
Norma El Zoghbi
Content Creation
29Letters & HallScript
Languages
Arabic, English, French, Spanish & German
Dimensions
172 x 240 mm
No. of Pages
80 pages including cover
Typefaces
Selection from 29LT fonts collection
Colors Used
Black & Pantone 805 U
Paper
Fedrigoni Arcoprint Milk White 85 gr.
Printing
Omán Impresores, Madrid, Spain
Published
May 2019

29LT Type Specimen #00

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Each of 29LT fonts has a different personality, a different inspiration, and a different raison d’être. From here came the idea of the type specimen to be designed in two parts: informative and designed.  All the technical information and specs of the fonts are compiled at the beginning of the booklet with smart indexing. While the rest of the spreads are designed with total typographic to best showcase the fonts as tools to create beautiful layouts. Each spread is highly inspired by the font it showcases, and tells its own little story so the reader can take the time to enjoy their reading experience while they view the fonts. For this purpose, it was important to pick the right text for the right font, which is why we worked in close collaboration with an editor and a translator who researched and compiled content for this booklet. However different in impact, all spreads are tied together by a loosely fixed grid, and by color usage (a combination of a classic black, a flashy orange, and a discrete blue-grey). On the other hand, in 2015, 29LT’s visual identity strictly uses black and white, which is why the cover is a straight-forward design featuring the foundry’s profile in white on black background, and highly contrasting with the colorful interior.

Concept & Design
Maajoun Design Studio
Graphic Designers
Lara Balaa, Khajag Apelian, & Siwar Kraytem
Content Creation
Saseen Kawzally
Additional Texts
Naim Frewat
Arabic translation
Reine el Ghaoui
Translation
Saseen Kawzally
Languages
Arabic and English
Dimensions
140 x 230 mm
No. of Pages
52 pages including cover
Typefaces
Selection from 29LT fonts collection
Colors Used
Black, Pantone 7695 U, & Pantone 1655 U
Printing
Dabbous Printing, Beirut, Lebanon
Published
2015

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