Intriguing script journeys

29LT Type Specimen Issue #02 – 2021

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The 2021 publication revolves around the topic of the diverse cultural, political, and linguistic journeys a certain language undertakes, and the different scripts that are adopted to personify it. This topic came to light from the Aljamiado research throughout 2020 and 2021 while the typefaces 29LT Okaso and Oskura were being created. Aljamiado manuscripts were written using the Arabic script, but when read out loud, they sound like archaic Spanish filled with Arabic Islamic words (lexicons). By definition, Aljamiado, or Aljamía texts, are manuscripts using the Arabic script for transcribing Romance languages such as Spanish and Portuguese. You can read the full article about the 29LT Okaso typeface, where a comprehensive explanation of this topic is tackled.

 

From the Aljamiado topic, other scripts’ stories were found and researched. The interest was in languages that adopted and changed to different scripts based on historical, cultural, and/or political influences. From the collected research, it is important to understand that our identities are intertwined with different backgrounds, cultures, and languages. We are recognized by our past, our roots, and our mother language. From a diverse list of languages researched, three topics were selected for the publication: the Turkish language, the Post-Soviet languages, and the Vietnamese language. The publication contains four chapters, each written in two or three languages in connection with the topic. The use of several languages and scripts echoes the drive of 29LT to support several world scripts. Every chapter showcases the interlaced visual approach of two or more scripts that coexist visually to trigger historical ties.

 

The entire publication has a unifying design approach while each chapter retains a specific layout design. Each chapter layout is inspired by a visual research representing the subject.

Chapter 1
Hybrid Manuscripts and Identity
Chapter 2
Politics and Linguistic Acrobatics
Chapter 3
A Tug-of-War Between Tradition and Secularism
Chapter 4
A Reflection of Power Dynamics
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Concept & Design
29Letters
Design Director
Pascal Zoghbi
Graphic Designers
Norma El Zoghbi & Pascal Zoghbi
Content Creation
29Letters & HallScript
Languages
Arabic, English, Russian, Turkish, Spanish & German
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Dimensions
172 x 240 mm
No. of Pages
64 pages including cover
Typefaces
Selection from 29LT fonts catalog
Colors Used
Black & Pantone Process Blue U
Paper
Munken Print White 90 gr.
Printing
Graficas Crutomen, Madrid, Spain
Published
July 2021

The multiple facets of the letter

29LT Type Specimen Issue #01 – 2019

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The 2019 publication focuses on the essential element of writing and reading: the letter. It explorers the psychology of writing and the link to human nature: culturally, historically, politically, artistically, scientifically, etc. These materials came to light during the revamping of the whole 29LT visual identity in 2019. A new 29LT logo was created, and a pure typographic website was designed to showcase 29LT fonts. In order to stage each typeface and create a comprehensive type specimen for it, strong content was required, which had a link to typography. The need to research and find timeless literature on the importance of writing, the essence of the letters, the philosophy behind languages, and the link between the mind and the pen became of great importance.

 

Extensive content was encountered from historical philosophers, poets, politicians, writers, and master calligraphers. Part of it was reserved for the printed publication and complemented with specifically written text, and the rest was used for the digital type specimens on the website.

 

The main focus of all the content embraced the prominence of type.

Chapter 1
The Debate Between the Pen and the Sword 
Chapter 2
Teaching Handwriting: Why it Matters
Chapter 3
Graphologie, Personnalité, et Santé
Chapter 4
Hurufiyya
Chapter 5
The Geometry of Letters
Chapter 6
Poem on the Science of the Pen, Ink, & Writing
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Concept & Design
29Letters
Design Director
Pascal Zoghbi
Graphic Designer
Norma El Zoghbi
Content Creation
29Letters & HallScript
Languages
Arabic, English, French, Spanish & German
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/
Dimensions
172 x 240 mm
No. of Pages
80 pages including cover
Colors Used
Black & Pantone 805 U
Typefaces
Selection from 29LT fonts catalog
Paper
Fedrigoni Arcoprint Milk White 85 gr.
Printing
Omán Impresores, Madrid, Spain
Published
May 2019

Two publications

29LT Type Specimen Issue #01 + #02

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THE MULTIPLE FACETS OF THE LETTERS
29LT Type Specimen Issue #01 – 2019


+


INTRIGUING SCRIPT JOURNEYS
29LT Type Specimen Issue #02 – 2021


 

Get both publications for 10€ instead of 13€.

Concept & Design
29Letters
Design Director
Pascal Zoghbi
Graphic Designers
Norma El Zoghbi & Pascal Zoghbi
Content Creation
29Letters & HallScript
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/
Dimensions
172 x 240 mm
Typefaces
Selection from 29LT fonts catalog
Printing
Madrid, Spain

This is not the first page

29LT Type Specimen Issue #00 – 2015

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The 2015 publication was the first printed product of 29LT. It categorized all of the 29LT fonts catalog and showcased the fonts as tools to create beautiful layouts. Following a technical index of the fonts, each spread was typeset with one typeface with the content and layout reflecting its characteristics. Hence, each spread tells its own little story so the reader can take the time to enjoy their reading experience while viewing the fonts.

 

You can read the full article blog on this publication at the following link.

Concept & Design
Maajoun Design Studio
Graphic Designers
Lara Balaa, Khajag Apelian & Siwar Kraytem
Content Creation
Saseen Kawzally
Additional Texts
Naim Frewat
Arabic translation
Reine el Ghaoui
Translation
Saseen Kawzally
Languages
Arabic & English
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Dimensions
140 x 230 mm
No. of Pages
52 pages including cover
Typefaces
Selection from 29LT fonts collection
Colors Used
Black, Pantone 7695 U, & Pantone 1655 U
Printing
Dabbous Printing, Beirut, Lebanon
Published
2015

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