29LT AZER: Serious and Amicable

29LT Azer is drawn with extreme refinement and low pen contrast that unveils modernity and a friendly outlook. The typeface combines simple lines with careful detailing to create a serious but approachable. Azer is approachable without being sloppy, serious without being conformist. The typeface fuses charm, simplicity, and consideration. Its various weights make it suitable for refined copy-text as well as chunky titles and in-text emphasis.

It retains a balance between calligraphic angular cuts and unadorned construction. The contrast in the letters was coupled with strong cuts and edges to give the font a crispy robust attitude. Novel letter structures were attributed to the letterforms that were inspired by the calligraphic makeup but drawn in a freehand approach. The Arabic ligatures were added to enhance the script’s ‘friendliness’, and friendly is, after all, what Azer means.

Multiple elements bring both Arabic and Latin scripts together: the design approach, open counters, proportions, weight, contrast, terminals, and finials, as well as a diamond-shaped diacritic dot. Both scripts were created in synergy and were inspired by each other simultaneously. The Naskh calligraphic style of the Arabic variant is complemented by a calligraphic broad nip pen technique in the Latin, creating strong pen strokes: crisp broken cuts with open and fluid letter structure. Azer Latin was drawn with conically shaped stems, inspired by the Arabic Alef glyph. The Arabic and the Latin mirror each other's appearances much like fraternal twins with compatible attitudes. Azer Latin is earnest and sincere; Azer Arabic is direct and austere.