Logos enhance your brand identity.

29LT is a type and design studio specializing in contemporary bi-script Arabic and Latin typography. Our team of independent professional type designers, experts in diverse scripts, collaborates to create synergistic multiscript typography that preserves script unique identities.

We respect each script’s distinctiveness, developing harmonious multiscript typography that combines characteristics and values. Our holistic approach considers logos integral to broader branding or corporate identity, collaborating closely with clients for high-quality typographic work.

Our research-driven approach leads to innovative solutions, while our collaborative spirit broadens perspectives. We value teamwork and actively build upon it.

29LT combines calligraphy’s elegance with contemporary style to create new typography. By merging timeless beauty with modern touch, we achieve precise letterform proportions and exceptional legibility.

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Teneleven

Client: 10/11 Colective

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Logo design by Pascal Zoghbi.
Books design by Clara Sancho.

Design Space AlUla

Client: Royal Commission For AlUla

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Design Space AlUla, located in the AlJadidah Arts District, is a hub for design professionals, students, and enthusiasts, aiming to promote and preserve AlUla’s cultural legacy. The logo, designed by Pascal Zoghbi, incorporates elements from AlUla’s heritage, including ancient inscriptions and modern architectural features.

Besides the symbol, a customized version of 29LT Okaso was created for the wordmark in the logo and the visual identity as a whole.

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Makan

Client: Makan

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Arabic and Bi-Script Logos and Wordmarks

We design unique Arabic or bistripe logotypes and wordmarks for brands. Pascal Zoghbi’s expertise in the Arabic script elevates the design process and guarantees a distinctive outcome. International type experts collaborate with Pascal to craft the alternating language workmark in Arabic.

Beyond creating Arabic and bistripe fonts from scratch, Pascal can also handle the design of Arabic logos and wordmarks for existing international brands.

Typographic Visual Identities

As experts in bilingual Arabic and Latin typographic design, we bring a unique blend of cultural nuances to our projects. We collaborate with Clara Sancho Studio to develop a comprehensive typographic visual identity.

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