29LT is a type and design studio specializing in contemporary bi-script Arabic and Latin typography. Our team of independent professional type designers, experts in diverse scripts, collaborates to create synergistic multiscript typography that preserves script unique identities.
We respect each script’s distinctiveness, developing harmonious multiscript typography that combines characteristics and values. Our holistic approach considers logos integral to broader branding or corporate identity, collaborating closely with clients for high-quality typographic work.
Our research-driven approach leads to innovative solutions, while our collaborative spirit broadens perspectives. We value teamwork and actively build upon it.
29LT combines calligraphy’s elegance with contemporary style to create new typography. By merging timeless beauty with modern touch, we achieve precise letterform proportions and exceptional legibility.
Contact UsThe challenge of creating cohesive bi-scriptual wordmarks for brands in the Arab world, with both Arabic and Western names, requires careful consideration. The redesign of the Lanvin logotype in both Latin and Arabic scripts illustrates this complexity. Pascal Zoghbi explored Thuluth and Eastern Kufic calligraphic styles to harmonize with the new Latin typography, ensuring a professional and visually coherent result.
Design Space AlUla, located in the AlJadidah Arts District, is a hub for design professionals, students, and enthusiasts, aiming to promote and preserve AlUla’s cultural legacy. The logo, designed by Pascal Zoghbi, incorporates elements from AlUla’s heritage, including ancient inscriptions and modern architectural features.
Besides the symbol, a customized version of 29LT Okaso was created for the wordmark in the logo and the visual identity as a whole.
Balmain Paris Arabic logo echoes the visual identity of Balmain Paris international wordmark. The logotype was designed by Pascal Zoghbi in collaboration with Adulte Adulte in France. Several typographic Arabic styles and design concepts were drawn and tested to reach the perfect match.
The final outlines of the logotype lend a robust and contemporary look to the brand while preserving a neutral and universal character.
Logotype created by Pascal Zoghbi for the Majarra online platform.
Majarra is a technology company that offers a single sign-on network of digital content platforms to help users access reliable and high-quality content. There’s plenty of room for free content, but there’s a customer for high-quality and reliable content.
Majarra offers essential topics covering management, science, technology, psychology, general health, finance, and more. In order to ensure the best quality of the content, Majarra works with the best content providers in the world, and partners with global institutions and organizations such as Harvard Business Review, MIT Technology Review, Stanford Social Innovation Review, Popular Science, and other distinguished partners. Majarra also owns “Man Hom”, the only Arabic database of individuals and organizations in the Arab world.
Balenciaga Arabic logo echoes the visual identity of Balenciaga international wordmark. The logotype was designed by Pascal Zoghbi in collaboration with Balenciaga’s graphic design team. Several typographic Arabic styles and design concepts were drawn and tested to reach the perfect match.
The final outlines of the logotype lend a robust and contemporary look to the brand while preserving a neutral and universal character.
