29LT Idris Pure and Round expand the Neo Naskh Idris type family, offering twenty versatile styles for diverse visual communication. Pure simplifies forms for minimal, legible text, while Round adds a friendly tone. Both preserve advanced Arabic typographic logic, bridging calligraphy with modern design technology for refined, adaptable type solutions.

The evolution of typography in digital media highlights the shift from static to dynamic type solutions, where variable fonts allow for flexibility and adaptability. 29LT’s multi-script variable fonts combine traditional calligraphic styles with modern functionality, enabling users to manipulate design spaces and enhance web performance, while providing various aesthetic and functional applications.

Rebranding Tamara Finance Company involved a meticulous redesign of its bilingual Arabic and English logotypes. Initially intended as a minor uplift, the project evolved into a complete reimagining to reflect the brand’s growth. The final designs emphasized minimalism and geometric forms, ensuring both logos harmonized for digital applications and customer engagement.